The origins of RECLAR trace back to South Korea, a country renowned for its passion for flawless skin and advanced skincare routines. RECLAR's parent company, initially focused on developing specialized medical and pharmaceutical devices, was on the brink of bankruptcy in 2015. However, under the visionary leadership of CEO Lee Yu-jin, the company took a bold new direction. Leveraging its expertise in research and manufacturing of medical devices, the company introduced a revolutionary skincare device. This innovative product quickly gained popularity not only in Korea but also abroad.
From medical devices to at-home skincare
CEO Lee Yu-jin, a graduate in electronic engineering, brought extensive experience in developing diagnostic devices such as glucometers and urine analyzers. However, the high barriers to entering the medical market prompted the company to pivot. In 2016, RECLAR launched its first product—the Ritual Peeler—combining several patented technologies. This sleek device was praised for its effectiveness and uniqueness, marking the beginning of a new chapter for the brand.
Crossing borders and entering Europe
RECLAR’s products soon found their way to the European market, thanks to Honza Šmíd. His fascination with Korean culture and its approach to skincare inspired him to introduce this unique concept to Czech consumers. "I wanted to not only understand why the RECLAR Peeler is so exceptional but also share the excitement about the meticulous way Koreans care for themselves. It’s not just women—men also devote significant attention to their skin," Honza explains.
From doubts to enthusiasm
Honza was soon joined by Alena Diva, who was initially skeptical about a tech-based skincare product. “At first, I thought it was just another unnecessary ‘revolutionary’ novelty. But personal experience and the stories of our customers convinced me otherwise. RECLAR isn’t just about superficial care—it’s a tool that truly enhances beauty rituals,” says Alena.
Innovation and science at the fore front
Since its initial success, RECLAR has continued to innovate. In 2019, after five years of analyzing user data, the company identified skin cell regeneration as the key to healthy skin. This breakthrough led to the establishment of its own Cosmetics Research Institute in 2020. Two years later, RECLAR launched a foundational line of cosmetics tailored to different skin types.
A new era of skincare
RECLAR’s philosophy is rooted in the belief that every skin is unique—its condition is influenced by factors like environment, lifestyle, and age. The brand develops products that aren’t just “good” for the skin but cater to the real needs of users.
One of the latest innovations embodying this philosophy is the RE-Merge device. This groundbreaking skin rejuvenation method combines three cutting-edge technologies: high-frequency energy, LED therapy, and electroporation. Together, these technologies enhance skin elasticity, tighten pores, and stimulate collagen production, delivering a youthful and radiant appearance.
RECLAR is a shining example of the synergy between innovation, science, and a deep understanding of human needs in skincare. From its beginnings in South Korea to its international success, the brand delivers products that enhance beauty rituals and support skin regeneration. Through continuous research and development, RECLAR inspires a simple, effective, and healthy approach to self-care, helping people worldwide discover their natural beauty.
